and marketing as a great american city prepares to host the biggest football game of the year. >>> and later, our visit to the other big game this coming weekend. >>> well, super bowl weekend is here with everybody gearing up for the parties, the food, beyonce at halftime, the ads, the unsanctioned wagering, the dueling brothers back story. and at some point, the actual game. nbc's janet shamlian reports tonight from new orleans. ♪ >> reporter: new orleans has always known how to throw a party. but it's never been more ready than on this weekend. >> good hospitality, good food. it's awesome. >> reporter: primed for its close-up, and polished as bright as the sparkle on these championship rings. >> in is a coming out for new orleans. i mean, we are sending the message that we can recover from anything. >> reporter: this is the tenth super bowl in the big easy. but the first since katrina more than seven years ago when the super dome was the site of so much suffering. it stands today a monument to resilience. >> it's been a great story of the recovery with a lot of help from the whole nation